Meta Ads & Lead Gen

Drafto is a Meta ads agency in Islamabad building Facebook and Instagram campaigns for leads and ROI. Stop guessing what works and start scaling your business with high-converting, targeted campaigns optimized for full-funnel performance.

Our Meta Advertising Capabilities

Campaign Strategy & Setup

We start by understanding your unit economics and business goals. As an experienced Instagram ads agency in Pakistan, we architect full-funnel strategies—from cold audience awareness to high-intent retargeting—ensuring every stage of the buyer's journey is optimized to convert.

Audience Targeting & Retargeting

We leverage Meta's powerful machine learning to identify your most profitable demographics. We build custom lookalike audiences, utilize pixel data, and implement dynamic retargeting campaigns to capture unconverted traffic and bring them back to your site.

A/B Testing & Creative Optimization

Ad fatigue kills campaigns. We continuously test various creative formats, ad copies, and calls-to-action to find the winning combinations. By constantly iterating on our creative assets, we systematically lower your cost per acquisition (CPA) over time.

Conversion Tracking & Reporting

You will never be left wondering where your leads came from. We ensure flawless tracking via the Meta Conversions API and provide clear, transparent reporting on the metrics that actually matter to your bottom line.

Common Questions

FAQs

How much do Facebook and Instagram ads cost in Pakistan?
The cost of Facebook and Instagram ads in Pakistan depends entirely on your industry, target audience, and campaign objectives. However, Meta uses a bidding system, allowing you to control your exact daily or lifetime budget. For effective lead generation, we typically recommend a starting ad spend of at least 50,000 to 100,000 PKR per month to gather enough data for the algorithm to optimize effectively, which is separate from our agency management retainer.
How long does it take to see ROI from Meta Ads?
While it is possible to start generating leads within the first 48 hours of a campaign launching, it typically takes 2 to 4 weeks for Meta's algorithm to fully exit the "learning phase" and stabilize your cost per lead. We continuously optimize during this period to improve performance.
Do you design the ad creatives as well?
Yes, we do. Today, ad creative is the number one driver of performance. Our in-house design and copywriting teams create platform-native visuals and compelling hooks specifically designed to stop the scroll, engage your audience, and drive clicks.
How do you measure the success of a campaign?
We focus strictly on business metrics, not vanity metrics. Depending on your goals, we measure success based on Cost Per Lead (CPL), Return on Ad Spend (ROAS), and the overall volume of qualified appointments or sales generated.

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